Founder of PetriVentures & Dyslexia Consulting
G’day, I’m Louis Petrides and thanks for reading my story.
I grew up in Sydney, Australia with the typical 50% marriage failure story. Parents divorced, lower-class, older siblings always telling me to shut up. The usual. As a good Greek boy, I was told to not spend, save, stop talking, get a degree and go into the corporate world. And I did. Painfully. First in my family to graduate in fact.
When I landed my first corporate job in Marketing at BenQ Australia, I was the business man of the family. I then moved to work with an advertising agency where I struggled to keep the pace with others. No idea I had dyslexia at this point in time, I struggled and had no context why.
That was my worldview and context of “success”. If you could sit down at a desk, and not be on your feet, you’ve hit the jackpot. After struggling through university (especially statistics) I thought I knew everything. Until…
I found out I was dyslexic at 27 by hearing the word from a colleague and how one of our clients couldn’t get on stage to speak.
Same desk at BenQ back in 2013
One Friday afternoon, a family member drove us 3 hours north of Sydney to see one of their clients.
It was the largest house I’ve ever visited. We stayed over the night and I learnt two things.
A similar view to the mansion we visited.
Being the youngest of two much older siblings and also a tendency to build friendships with people much older than I am. Dyslexics are able to feel the situations of others and empathize in a much deeper way than most. This allows allowed me to learn what to do and what not to do.
I learnt from the errors of others. What more is there when the maximum success of your circle is finishing university and working a mid-level 9 to 5. It gets to a point where you’re unable to learn anymore from your circle. This is why I advocate you are the average of the 5 people you hang around.
It was only through my own failure that learning started to kick off again. I’ve spend tens of thousands of dollars building businesses and failing. A lot. Also the same amount building and succeeding.
I’m here to show adults with dyslexia that the best opportunity for them to absolutely crush it and live a fun life is to build their own business and infrastructure. That’ their lead, the market doesn’t care how you think, how you read, how you write or anything. They just care for the result you bring them. Dyslexic adults can deliver because we have extreme focus and the willingness to sit down and get it done.
My first true success was building PetriDigital and landing some of the biggest clients in the world to assist with their marketing. That company still exists and is thriving.
I’m here to teach adults with dyslexia how to build their own consulting business in a framework that’s proven similar to PetriDigital that’s also digestible to those with Dyslexia.
PetriVentures was the big second breakthrough. Through my career and building businesses, I had to find a way to put all these things into one single entity so it made sense.
I put together a powerhouse group of CEO & entrepreneur investors to build the fund that is PetriVentures. We’ve allocated over $2M worth of investment for businesses as well as an 8 week accelerator program.
Not only this, PetriVentures also help hungry marketers up-skill in real world marketing to land a new job, get promoted, or start a business. Often landing jobs in our investment companies.
I wanted to prove that I could teach people how to be successful. My first form of consulting was through PetriVentures where I educated qualified marketing people the latest marketing tactics, mindset and how to land a job. This has been an extreme success with over a 90% of mentee’s landing a new job or receiving a promotion within 2 months.
So I know how to train someone how to become an effective marketing professional, land a job and negotiate an insane salary for themselves. And I could do this for dyslexic adults.
However, having a ‘job’ isn’t what makes dyslexics thrive. Ownership, leadership and building makes dyslexics thrive. This is why Dyslexia Consulting exists.
So if i can develop a proven process, community, mentorship and mindset training for non-dyslexics. I sure as hell can for Dyslexics (and even more) because I am Dyslexic.
One of many business mentees’ I consulted for and have been successful.
Converting all of that into Dyslexia Consulting Incubator. And yes. I used a a range of YouTube videos, my experience, and other courses to build this thing. It’s big and not for the feint of heart. I know Dyslexics have been searching for something like this. A proven video guide specifically built for them on how to build for themselves.
One in ever ten people are dyslexic. That means I’ve removed 90% of my potential audience to build this.
There are tens of thousands of people offering online training and what they generally do is give them tactics. They use marketing tactics, sociology and psychology to get them hooked without having their best interest at heart.
My sole focus on Dyslexia Consulting is to get results for dyslexics. That’s it.
The goal is to get everything needed to truly succeed in a complete product. The price is transparent and upfront, and if they put in the work, it is literally impossible to not succeed with what I show you. Because we apply cyclical conditioning to our business.
I understand the pain of being a dyslexic adult in a solemnity, and workplace that simply isn’t patient or doesn’t care about you. Being looked down upon during your school years, judged and ridiculed for something outside of your control.
I have built (and continue to update) the most comprehensive business education for adults with dyslexia. This isn’t just business training, sales, marketing, tactics or anything like that. It’s the lifetime realization of who you truly are. And that’s in week 2 (which is free by the way)
I started building DyslexiaConsulting July 23 2018 on Google Drive.
I started sharing the mindset component of it to a few adults with dyslexia and within a week, we had over 140 students signing up to the program. And it wasn’t even officially launched.
I knew Dyslexics wanted something like, but I didn’t realist it would get that response so fast. A few simple Facebook posts and immediate sign-ups. It’s been unreal.
I’ve worked with software engineers, best marketers , front-end developers to bring all this together.
The most powerful thing to me is thinking back to the train ride home late afternoon after visiting the doctor and her diagnosis of me with severe Dyslexia. On that train, looking outside the window. It was a bit depressing.
I promised to myself that day I would build a program to help adults with dyslexia never feel the pain of being judged for being perceived as stupid, lazy, or a dumb idiot. By going completely beyond it. By gaining clarity on who they truly are and building infrastructure that makes you so successful that you simply don’t care what others say.
DC will be always be updated with the latest in processes, methods and technology.
If you’re a dyslexic that want to build something for yourself, and even slightly pissed off at the world around you. You’re in the right place. Sign-up for the 7 day free trial and see for yourself.
23 July 2018. The date I started to build the powerhouse that is Dyslexia Consulting
80% of the Incubator program is complete. If you can’t wait, sign-up and we’ll send you all the details to get involved early.